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  "docSlug": "274c0201bbb9b134ecebe259bb8d4e96",
  "documentTitle": "Sonos | Investor Presentation Deck | 20 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
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  "presentationDate": "2023-05-01 00:00:00",
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  "pageNumber": 11,
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  "notes": "The slide uses a custom flywheel-style diagram to connect strategic initiatives to market conditions.",
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      "text": "The Sonos Flywheel",
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      "kind": "list",
      "text": "1. Continue to raise the bar in existing product categories\n2. Enter new product categories\n3. Expand geographic reach\n4. New business initiatives and services",
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      "text": "Durable secular tailwinds\nContinued growth in audio and video content consumption and formats\nEvolution of remote work and impact on how and where consumers live\nWidespread adoption of immersive object-based audio (“spatial audio”) delivered via Dolby Atmos",
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      "kind": "paragraph",
      "text": "Large growing addressable market\nJust scratching the surface: Currently ~2% share of $96B global audio market¹ and ~8% share of 172M affluent households² in core markets",
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      "text": "New households enter the Sonos ecosystem, and existing households purchase additional products at a steady rate.",
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      "text": "1 - Source: Futuresource CY2021.\n2 - Source: Euromonitor 2023\nCore Markets include the United States, Canada, Mexico, Australia, New Zealand, United Kingdom, Germany, Netherlands, Sweden, Denmark, France, Switzerland, Norway, Belgium, Italy, Austria, Spain, Ireland, Finland, Poland and Luxembourg",
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      "text": "Key Drivers of Long Term Growth",
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      "name": "Cost Of Inaction",
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