{
  "docId": "019de075-01bf-705b-b73f-77e0b9d1fd12",
  "docSlug": "2287289517d6a9dc708869906009cfcb",
  "documentTitle": "Nextdoor | Investor Presentation Deck | 34 slides",
  "authorId": "nextdoor",
  "authorName": "Nextdoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 34,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a funnel-like structure to represent the user journey from acquisition to engagement and retention.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-01bf-705b-b73f-77e0b9d1fd12/9",
  "deckHref": "/decks/019de075-01bf-705b-b73f-77e0b9d1fd12",
  "deckJsonHref": "/decks/019de075-01bf-705b-b73f-77e0b9d1fd12.json",
  "deckAnchorHref": "/decks/019de075-01bf-705b-b73f-77e0b9d1fd12#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.378,
        "x": 0.311,
        "y": 0.332
      },
      "kind": "diagram",
      "text": "Funnel showing Neighbors & Organizations, Total WAU, Sessions & Impressions, Contributions, Connections",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6897ca64-1691-4594-93f6-6d87e594f819",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.87,
        "w": 0.684,
        "x": 0.158,
        "y": 0.088
      },
      "kind": "diagram",
      "text": "Growth loops connecting to the funnel",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f833b13f-05f7-4dc3-b14a-e6b6c7c2b8e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.27,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "...With emerging viral growth loops",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ede8e41-06be-4e5a-ba2b-e69c86ebef64",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b83c6b12-82a1-44a9-a2fe-92c5b3bab228",
      "evidence": "diagram/funnel: Funnel showing Neighbors & Organizations, Total WAU, Sessions & Impressions, Contributions, Connections",
      "confidence": 0.5
    },
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "7f3dfae7-d2ba-4b52-a9f5-1c6d2ed575dd",
      "evidence": "diagram/hub-spoke: Growth loops connecting to the funnel",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "815a3619-0409-4303-a705-49f14b1bd59d",
      "evidence": "The diagram explicitly labels 'growth loops' and shows circular feedback paths feeding into the funnel.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "f845789b-73a6-40e4-ba74-5e1b2ec7e2df",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slides 7-12 showcase the product and its features",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 12,
      "from": 4,
      "beatId": "5ef6611a-380f-4663-aa1a-ab761a63062a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 4-12 discuss traction and growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}