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  "docSlug": "2287289517d6a9dc708869906009cfcb",
  "documentTitle": "Nextdoor | Investor Presentation Deck | 34 slides",
  "authorId": "nextdoor",
  "authorName": "Nextdoor",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
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  "pageNumber": 15,
  "pageCount": 34,
  "prevPage": 14,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart uses a Marimekko layout to visualize the total addressable monetization potential (area of the rectangles) for each platform.",
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  "slideHref": "/slides/019de075-01bf-705b-b73f-77e0b9d1fd12/15",
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  "deckAnchorHref": "/decks/019de075-01bf-705b-b73f-77e0b9d1fd12#slide-15",
  "components": [
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      "kind": "chart",
      "text": "U.S. DAU and ARPU",
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      "kind": "source-note",
      "text": "(1) Snap DAU and ARPU figures reflect data provided in their 2022 10-K. Source: Nextdoor data is based on 2022. Total WAU in FY22 was ~38M. Average U.S. % of total WAU was ~80%. DAU/WAU is ~50% = 15M U.S. DAU in FY22.",
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      "kind": "title",
      "text": "A verified daily audience with significant monetization potential",
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      "evidence": "The chart uses width and height to represent two variables (DAU and ARPU) to show total potential revenue.",
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      "beatName": "Market Size",
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      "evidence": "Slides 13-16 discuss market sizing and potential",
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      "parentBeatName": "Evidence",
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  "loops": [
    {
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      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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