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  "docSlug": "2287289517d6a9dc708869906009cfcb",
  "documentTitle": "Nextdoor | Investor Presentation Deck | 34 slides",
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  "authorName": "Nextdoor",
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  "presentationDate": "2023-05-01 00:00:00",
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  "slideType": "market_sizing",
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  "notes": "Uses a concentric circle diagram to represent TAM/SAM/SOM-style market expansion.",
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      "kind": "diagram",
      "text": "Concentric circles showing >55M, >200M, and >315M households",
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      "kind": "list",
      "text": "+100M Households Future opportunities in 11 existing markets (U.S. / International)",
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      "text": "+150M Households Next opportunity for additional households at 65% penetration (U.S. / International)",
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      "kind": "list",
      "text": ">55M Households claimed in 11 existing markets (U.S. / International)",
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      "kind": "source-note",
      "text": "Source: U.S. Census, Statista and Statistics Canada. Nextdoor household data as of 3/31/2023. U.S. only, excludes members in pilot neighborhoods. Claimed residences have at least one Current Verified Neighbor (CVN) at the residence. Some figures may not sum due to rounding.",
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      "kind": "title",
      "text": "We can ~4x our reach just by reaching global penetration in-line with our more mature U.S. neighborhoods",
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