{
  "docId": "019de074-fe6c-769f-8ef8-5d29c92578e5",
  "docSlug": "85b5bea42a3338f1c443c2d890efc0a9",
  "documentTitle": "Morgan Stanley | Investor Presentation Deck | 14 slides",
  "authorId": "morgan-stanley",
  "authorName": "Morgan Stanley",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 14,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart tracks rolling 3-year periods from 2016-2018 through 2020-2022, plus a final 'Rolling Last 3 Years' column.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-fe6c-769f-8ef8-5d29c92578e5/6",
  "deckHref": "/decks/019de074-fe6c-769f-8ef8-5d29c92578e5",
  "deckJsonHref": "/decks/019de074-fe6c-769f-8ef8-5d29c92578e5.json",
  "deckAnchorHref": "/decks/019de074-fe6c-769f-8ef8-5d29c92578e5#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "callout",
      "text": "$1Tn Target 5-7% of Beginning Assets",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dff43bd1-087c-4324-af3b-1e83e4fedb1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Rolling Three-Year Net New Assets",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c43ac00-1979-470c-85e0-9e9463cced42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "The End Notes are an integral part of this presentation. See Slides 12-13 at the back of this presentation for information related to the financial metrics and defined terms in this presentation.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eee42d98-be92-44b3-a4e0-acdb6dd0bdfa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.11
      },
      "kind": "title",
      "text": "Delivering $1Tn of Net New Assets Every Three Years",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a81191d-8969-40fa-b347-e0913b96f9d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "016cdf6d-c2e0-4ef5-b2ae-5e0c16a3a550",
      "evidence": "chart/bar-vertical: Rolling Three-Year Net New Assets",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "5d95caef-eb7d-42b8-8374-2f3600875773",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Delivering $1Tn of Net New Assets Every Three Years",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "b34f5950-edd1-426e-b39e-63393a74125b",
      "evidence": "Before and after comparison of business model",
      "position": 0,
      "objective": "We have reinvented our business model",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}