{
  "docId": "019de074-f260-7366-936a-15047c146946",
  "docSlug": "a27c10f50ec32ced6b1783378fd5cc9a",
  "documentTitle": "Kakao | Results Presentation Deck | 40 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 16,
  "pageCount": 40,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide highlights four distinct commerce services and provides two key financial metrics for Q1 2023.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-f260-7366-936a-15047c146946/16",
  "deckHref": "/decks/019de074-f260-7366-936a-15047c146946",
  "deckJsonHref": "/decks/019de074-f260-7366-936a-15047c146946.json",
  "deckAnchorHref": "/decks/019de074-f260-7366-936a-15047c146946#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Four screenshots of mobile commerce apps",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "831b7fc8-be47-4d8d-ac63-3677d0ea6eb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.35,
        "y": 0.75
      },
      "kind": "metric",
      "text": "+14% YoY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5893053c-465f-4f75-8730-0a496bc54b70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "metric",
      "text": "2.4 조 원",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d49dade4-0179-4a8a-a59b-35ba7cb901fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "톡채널스토어: 광고-커머스 결합 신규 BM",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6e3fc8f-65af-4e16-9970-1061532121ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1) 주요지표 작성 기준일 2023년 1분기",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b086c80-8f89-498b-bed8-8ef893d14bcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "톡비즈 - 커머스",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "038e602b-01f2-4de5-982b-5baea9b0f455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.11
      },
      "kind": "title",
      "text": "선물하기 프리미엄 상품군 확대와 광고-커머스 결합 BM 강화 본격화",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff9d6dcf-a58c-4ca5-ab4f-1a283efda8da",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "7851f904-301d-4aa1-99df-b4adfd1a809e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines Kakao's platform and content businesses, as well as new initiatives",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6b2cd8e0-9fbf-4f9b-9e93-ddcfff1f5ef8",
      "evidence": "The deck presents data on the growth potential of Kakao's businesses",
      "position": 0,
      "objective": "To highlight the importance of Kakao's platform and content businesses",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}