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  "docSlug": "a27c10f50ec32ced6b1783378fd5cc9a",
  "documentTitle": "Kakao | Results Presentation Deck | 40 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
  "pageCount": 40,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "Uses nested circles to represent market segments (Total -> Online -> Kakao).",
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      "kind": "chart",
      "text": "Commerce market sizing: Total (552T), Online (206.5T), Kakao (9.1T)",
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      "kind": "chart",
      "text": "Advertising market sizing: Total (15.8T), Online (8T), Kakao (1.5T)",
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      "kind": "source-note",
      "text": "1) 한국방송광고진흥공사, 2022 방송통신광고비 조사보고서 (2022.12 발간) 2) 카카오 광고는 톡비즈 광고 부문과 포털비즈 연간 매출 합계 3) 전체 커머스, 온라인 커머스 시장규모는 통계청 「서비스업동향조사」「온라인쇼핑동향조사」참고 4) 카카오 커머스는 선물하기, 톡스토어, 메이커스, 지그재그, 그립 연간 거래액 합계",
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      "kind": "title",
      "text": "전국민의 메신저에서 비즈니스 플랫폼으로 진화를 통한 시장 점유율 확대",
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      "beatName": "Solution",
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      "evidence": "The deck outlines Kakao's platform and content businesses, as well as new initiatives",
      "position": 1,
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      "beatName": "Market Size",
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      "evidence": "The deck provides data on Kakao's user base and market share",
      "position": 2,
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      "parentBeatName": "Evidence",
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  "loops": [
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6b2cd8e0-9fbf-4f9b-9e93-ddcfff1f5ef8",
      "evidence": "The deck presents data on the growth potential of Kakao's businesses",
      "position": 0,
      "objective": "To highlight the importance of Kakao's platform and content businesses",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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