{
  "docId": "019de074-f260-7366-936a-15047c146946",
  "docSlug": "a27c10f50ec32ced6b1783378fd5cc9a",
  "documentTitle": "Kakao | Results Presentation Deck | 40 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 13,
  "pageCount": 40,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a split-screen layout: 'Strategy' (left) vs 'Goals' (right).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-f260-7366-936a-15047c146946/13",
  "deckHref": "/decks/019de074-f260-7366-936a-15047c146946",
  "deckJsonHref": "/decks/019de074-f260-7366-936a-15047c146946.json",
  "deckAnchorHref": "/decks/019de074-f260-7366-936a-15047c146946#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "chart",
      "text": "DAU growth for Friend Tab and Open Chat",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f73dcff6-06c9-443a-8c45-6350823b2eaf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.08,
        "y": 0.7
      },
      "kind": "chart",
      "text": "Growth in advertiser pool (5.9k to 300k)",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27eff4cd-a813-4786-942d-fb0a4c92a376",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "chart",
      "text": "Operating profit margin trend (2019-2022)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34fe9fc5-47cf-48fa-9dcf-16e3ef61acbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "Goals: Top-line (Ad/Commerce share) and Bottom-line (Operating profit margin)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d6d4c82-9d5e-46ee-a715-fc3af19c17bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "list",
      "text": "Strategy: Growing Supply (Friend Tab/Open Chat) and Growing Demand (Advertiser Pool)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc32ef32-f9a6-4323-bb22-fe3d3b2ab128",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.11
      },
      "kind": "title",
      "text": "카카오톡의 질적 성장을 통한 비즈니스 기회 확대",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "01064b4b-166a-4a5f-aa17-b93c3c38454f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "aeb45ea5-0e8c-46ce-a0e2-bb5664002355",
      "evidence": "list/bullet: Strategy: Growing Supply (Friend Tab/Open Chat) and Growing Demand (Advertiser Pool)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "7851f904-301d-4aa1-99df-b4adfd1a809e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines Kakao's platform and content businesses, as well as new initiatives",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 14,
      "from": 11,
      "beatId": "e7eadd21-6834-4b9d-b66d-8a1534c65d01",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides data on Kakao's user base and market share",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6b2cd8e0-9fbf-4f9b-9e93-ddcfff1f5ef8",
      "evidence": "The deck presents data on the growth potential of Kakao's businesses",
      "position": 0,
      "objective": "To highlight the importance of Kakao's platform and content businesses",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}