{
  "docId": "019de074-f260-7366-936a-15047c146946",
  "docSlug": "a27c10f50ec32ced6b1783378fd5cc9a",
  "documentTitle": "Kakao | Results Presentation Deck | 40 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 12,
  "pageCount": 40,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a custom matrix-like layout to categorize communication types based on icons representing different KakaoTalk features.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-f260-7366-936a-15047c146946/12",
  "deckHref": "/decks/019de074-f260-7366-936a-15047c146946",
  "deckJsonHref": "/decks/019de074-f260-7366-936a-15047c146946.json",
  "deckAnchorHref": "/decks/019de074-f260-7366-936a-15047c146946#slide-12",
  "components": [
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      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.25,
        "y": 0.43
      },
      "kind": "diagram",
      "text": "Matrix showing communication segments across 5 categories: Directionality, Relationship, Temporality, Format, and Scale.",
      "attrs": null,
      "subkind": "nxn-matrix",
      "toolName": null,
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        "h": 0.15,
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        "x": 0.06,
        "y": 0.28
      },
      "kind": "list",
      "text": "기존 카카오톡 채팅, 톡채널, 오픈채팅, 친구탭/톡프로필",
      "attrs": null,
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      "bbox": {
        "h": 0.04,
        "w": 0.56,
        "x": 0.22,
        "y": 0.11
      },
      "kind": "title",
      "text": "커뮤니케이션 방식 세분화로 카카오톡의 질적 성장 도모",
      "attrs": null,
      "subkind": "action-title",
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      "componentId": "11faaa9f-135e-4d9b-9f3c-9164e62205f7",
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    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "카카오톡 변화",
      "attrs": null,
      "subkind": "headline",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "be12b7e4-0b9a-4453-aaeb-c6cb907c2e9f",
      "evidence": "The slide segments communication methods into distinct categories (Direction, Relationship, Time, Format, Scale).",
      "confidence": 0.8
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  "arcBeats": [
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      "from": 10,
      "beatId": "7851f904-301d-4aa1-99df-b4adfd1a809e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines Kakao's platform and content businesses, as well as new initiatives",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 14,
      "from": 11,
      "beatId": "e7eadd21-6834-4b9d-b66d-8a1534c65d01",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides data on Kakao's user base and market share",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
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  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6b2cd8e0-9fbf-4f9b-9e93-ddcfff1f5ef8",
      "evidence": "The deck presents data on the growth potential of Kakao's businesses",
      "position": 0,
      "objective": "To highlight the importance of Kakao's platform and content businesses",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}