{
  "docId": "019de074-f026-74a9-bf8e-452432790ff9",
  "docSlug": "a99828bce5147d0c69862b775319258b",
  "documentTitle": "Hugo Boss | Investor Presentation Deck | 77 slides",
  "authorId": "hugo-boss",
  "authorName": "Hugo Boss",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 77,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a high-contrast red, black, and white color palette consistent with the HUGO brand identity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-f026-74a9-bf8e-452432790ff9/11",
  "deckHref": "/decks/019de074-f026-74a9-bf8e-452432790ff9",
  "deckJsonHref": "/decks/019de074-f026-74a9-bf8e-452432790ff9.json",
  "deckAnchorHref": "/decks/019de074-f026-74a9-bf8e-452432790ff9#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.44,
        "y": 0.42
      },
      "kind": "callout",
      "text": "FIRST TOUCHPOINT FOR CONSUMERS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "971989d2-dabb-4dc6-b226-1a28537a6402",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.35,
        "x": 0.64,
        "y": 0.28
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a34548c-fbf0-4fcb-9703-02129c54bc7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.08,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "targets customers who consider their way of dressing as an expression of their individual personality and who see themselves as trendsetters",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc4468dd-79b4-4111-bb62-3fbab2366ef1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.08,
        "y": 0.76
      },
      "kind": "paragraph",
      "text": "broad range of trendy and modern products reflecting the brand's authentic and unconventional style",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee895fbc-bf02-4065-a506-1d7c388fabe4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "title",
      "text": "HUGO YOUR WAY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3f0b7a2-3966-46a8-91b2-370c279c9817",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "21547811-02f9-497c-a000-102fc74cd3a9",
      "evidence": "The slide explicitly defines the target customer profile for the HUGO brand.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "a0533ed8-b4e8-477b-8c35-e68e20079de0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines the 'Claim 5' strategy and its key components",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}