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  "notes": "The slide uses a list of acquisitions to establish a pattern of consolidation in the natural home care market.",
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      "text": "THERE IS ONE INDEPENDENT, PURE PLAY, $100MM+ REVENUE HOME CARE BRAND FOCUSED ON HEALTH + SUSTAINABILITY",
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      "text": "SC Johnson acquires Method/Mrs. Meyer's; Clorox acquires Burt's Bees; Colgate-Palmolive acquires Tom's of Maine/Hello; P&G acquires Native; Unilever acquires Seventh Generation/Olly.",
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