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  "documentTitle": "Grove | Investor Presentation Deck | 41 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
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  "notes": "The chart illustrates cohort decay over time, stabilizing after roughly 45 months.",
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      "text": "Asymptotic retention of ~40%",
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      "text": "NET REVENUE RETENTION BY COHORT(1) (Quarterly, 2015-2022)",
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      "text": "Note: 1. Y-axis represents average of all quarterly cohort revenues as % of the cohort first order revenue, excludes VIP and shipping; Through FY 2022 cohorts using December 2022 data",
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      "text": "Long Term Customer Loyalty Creates Revenue Base",
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