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      "text": "Notes: 1. Calculated based off of 13% US clean and natural HPC market penetration from Honest S-1 2. Management estimates developed from a variety of third-party resources 3. Ell, Kellie, Forecasting Consumer Demands. WWD (December 2020) 4. Alix Partners Naturally Beautiful – Millennials and Preferences in Beauty and Personal Care Products. (May 2019) 5. Cowen Equity Research, Gen Z and Millennials Are the Driving Force in Scaling Digital and Sustainability. (October 2020)",
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