{
  "docId": "019de074-ea2c-71af-b4e6-9ff8007b8fb8",
  "docSlug": "3a3f97e1f6e00f83f7e3d87336dd13b4",
  "documentTitle": "Fiverr | Investor Presentation Deck | 46 slides",
  "authorId": "fiverr",
  "authorName": "Fiverr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 46,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart uses a dot plot to visualize cohort-based ROI growth. Green dots represent the most recent data point for each cohort.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-ea2c-71af-b4e6-9ff8007b8fb8/22",
  "deckHref": "/decks/019de074-ea2c-71af-b4e6-9ff8007b8fb8",
  "deckJsonHref": "/decks/019de074-ea2c-71af-b4e6-9ff8007b8fb8.json",
  "deckAnchorHref": "/decks/019de074-ea2c-71af-b4e6-9ff8007b8fb8#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.48,
        "x": 0.37,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Dot plot showing ROI by cohort over time",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "775c3015-4a21-4402-9fe8-ab5eafffc448",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.87,
        "y": 0.3
      },
      "kind": "legend",
      "text": "Legend showing dates for data points",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16706bfe-9516-4c2b-84e1-7776fb12c4bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.28,
        "x": 0.048,
        "y": 0.307
      },
      "kind": "title",
      "text": "Increasing return on marketing investments over time, as cohorts remain active and continue to generate revenue streams",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "901925d1-5ef5-49e8-be6c-d77f5f6b7e1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.422,
        "x": 0.37,
        "y": 0.187
      },
      "kind": "title",
      "text": "Cumulative revenue to performance marketing investment by cohort",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3e14d37b-4302-419f-8023-90d220753762",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "268354a6-4309-4c3e-b367-9949c2a71238",
      "evidence": "The slide explicitly tracks performance by customer cohort over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 20,
      "beatId": "ccc30d70-66f6-4e9c-94b2-f224c20cac28",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "growth and operating leverage",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}