{
  "docId": "019de074-ea2c-71af-b4e6-9ff8007b8fb8",
  "docSlug": "3a3f97e1f6e00f83f7e3d87336dd13b4",
  "documentTitle": "Fiverr | Investor Presentation Deck | 46 slides",
  "authorId": "fiverr",
  "authorName": "Fiverr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 46,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a double-loop flywheel diagram centered on the brand logo.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-ea2c-71af-b4e6-9ff8007b8fb8/16",
  "deckHref": "/decks/019de074-ea2c-71af-b4e6-9ff8007b8fb8",
  "deckJsonHref": "/decks/019de074-ea2c-71af-b4e6-9ff8007b8fb8.json",
  "deckAnchorHref": "/decks/019de074-ea2c-71af-b4e6-9ff8007b8fb8#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "framework",
      "text": "Flywheel diagram showing buyer and seller loops",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be547ace-4444-4163-83fc-c41c510a19b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "title",
      "text": "Our two-sided marketplace creates powerful flywheel effects.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b186307-5a7c-4c51-97eb-11d6bcb48f77",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "0e40b529-60bc-4c5b-abb8-4006822d626c",
      "evidence": "framework/instance: Flywheel diagram showing buyer and seller loops",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "6ac4e70c-73b6-4e6a-972d-95e90bba3ce8",
      "evidence": "The slide explicitly labels the diagram as 'flywheel effects' and uses circular loop iconography.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 18,
      "from": 13,
      "beatId": "807ce287-ad7f-445b-ae86-691182d344fc",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "e-commerce approach and business model",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 11,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "52f62eb9-4a9b-4541-aefe-e925ee2ec4f6",
      "evidence": "pain points and solution",
      "position": 0,
      "objective": "show value of Fiverr's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}