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      "text": "\"Order Contribution\" means gross profit after deducting demand generation expense, which includes fees that we pay for our various marketing channels to support the Digital Platform. Order Contribution provides an indicator of our ability to extract consumer value from our demand generation expense, including the costs of retaining existing consumers and our ability to acquire new consumers.",
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      "text": "\"Media solutions revenue\" is revenue derived from advertising products and solutions provided to luxury sellers to enable them to leverage our luxury audience and first-party data in pursuing their respective marketing opportunities on the Farfetch Marketplace.",
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      "text": "DEFINITIONS OF NON-IFRS AND OTHER FINANCIAL AND OPERATING METRICS (CONT'D)",
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