{
  "docId": "019de074-e72e-708b-b716-5f5945ab5dd9",
  "docSlug": "6530907a08d82bbe52ba7f475a30fc20",
  "documentTitle": "Etsy | Investor Presentation Deck | 29 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 29,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-e72e-708b-b716-5f5945ab5dd9/6",
  "deckHref": "/decks/019de074-e72e-708b-b716-5f5945ab5dd9",
  "deckJsonHref": "/decks/019de074-e72e-708b-b716-5f5945ab5dd9.json",
  "deckAnchorHref": "/decks/019de074-e72e-708b-b716-5f5945ab5dd9#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Etsy Marketplace Sellers (M) growth from 2.1M in 2018 to 5.9M in Q1 2023",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6791198c-8d83-4904-8cb1-1f5dd426c48c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "image",
      "text": "Seller demographic icons: 97% home-based, 80% women, 79% business-focused, 54% multi-channel",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66d243a5-bb54-473b-9bed-4d905e6fd26f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "list",
      "text": "54% are multi-channel sellers and Etsy represents their largest sales channel\nOur sellers sell in physical locations such as craft fairs, mall kiosks, or other live selling events, through their own websites or on other online marketplaces",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "256d537d-d46c-480e-b015-6a157c46e4c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Etsy sellers range from hobbyists to professional merchants with a broad range of personal and professional goals.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e43a53c-6348-45de-8bb9-95bb8ff0b61c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Etsy marketplace only. November 2022 Etsy marketplace Seller Survey, which also applies to the seller graphics above.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "893fd86d-c85b-4899-a570-099b3ac2ce8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "We allow creative entrepreneurs to turn their passions into economic opportunities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c39bdb4-49be-4e0b-b26a-394c94d1f495",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "37714fec-bb0d-45d3-b426-0f6ceb893ac3",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck highlights Etsy's growth prospects and product development roadmap.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 5,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "dd59f846-6715-4595-9932-d774bfc855f7",
      "evidence": "The deck highlights Etsy's unique value proposition and two-sided vibrancy.",
      "position": 0,
      "objective": "What sets Etsy apart from other marketplaces?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}