{
  "docId": "019de074-db71-73ad-8863-392b5a737548",
  "docSlug": "9bea9b5de590e6fd2de5997e5d9791b4",
  "documentTitle": "BuzzFeed | Investor Day Presentation Deck | 64 slides",
  "authorId": "buzzfeed",
  "authorName": "BuzzFeed",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 60,
  "pageCount": 64,
  "prevPage": 59,
  "nextPage": 61,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a pyramid structure to show the hierarchy of business components.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-db71-73ad-8863-392b5a737548/60",
  "deckHref": "/decks/019de074-db71-73ad-8863-392b5a737548",
  "deckJsonHref": "/decks/019de074-db71-73ad-8863-392b5a737548.json",
  "deckAnchorHref": "/decks/019de074-db71-73ad-8863-392b5a737548#slide-60",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.63,
        "y": 0.47
      },
      "kind": "callout",
      "text": "Delivering cultural moments at scale that marketers can plan for and advertise around",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "003baf69-e2a2-4084-bb74-509e3533aa1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.63,
        "y": 0.79
      },
      "kind": "callout",
      "text": "#1 in time spent among US Gen Z and Millennials",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0680d7f4-d819-46b5-9314-5d02ba7aac8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.63,
        "y": 0.63
      },
      "kind": "callout",
      "text": "Rich first party data driving over 1B impressions on behalf of more than 150 advertisers",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35100e0f-cb63-4fc4-a1fd-37a409a2993f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.63,
        "y": 0.29
      },
      "kind": "callout",
      "text": "Hundreds of millions of dollars in revenue across Advertising, Content, and Commerce",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8deee8f-b975-4c25-98a1-bad95ea34635",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.58,
        "x": 0.208,
        "y": 0.2
      },
      "kind": "framework",
      "text": null,
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8215ba01-7806-44af-80a2-19a6d75a873f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "list",
      "text": "DIVERSIFIED REVENUE MODEL; SCALED, CROSS-PLATFORM NETWORK; DATA-DRIVEN CONTENT FLYWHEEL POWERED BY CREATORS & AI; STRONG, TRUSTED BRANDS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17dfabf8-e576-4f24-82c5-cfd6baec3577",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.98,
        "x": 0.01,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Source: Comscore Media Metrix, Multi-Platform, Key Measures, Q4 2022 (A18-A34). As compared to competitors including: Vox, Conde, People, Discovery, Hearst Young Women's Network, Vice, Dotdash Meredith, Bustle Digital Group.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42eaaf11-c611-412b-ab5f-f756d444689a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.78,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "title",
      "text": "BUILDING A STRONG, PROFITABLE DIGITAL MEDIA COMPANY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f437efed-45f6-4ce8-844c-6fbdf856c902",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "feb94a9f-103c-4aff-8a65-87a98d17bad8",
      "evidence": "The slide mentions specific demographics (US Gen Z and Millennials)",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "pyramid",
      "slug": null,
      "matchId": "424e7b39-0ff5-4331-bf6d-e532f8a653dd",
      "evidence": "The slide uses a pyramid diagram to structure the business strategy components.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 64,
      "from": 31,
      "beatId": "172a7e67-980b-4be6-a3a6-5a4ad30f41e5",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a clear call to action and a roadmap for growth and profitability.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}