{
  "docId": "019de074-db71-73ad-8863-392b5a737548",
  "docSlug": "9bea9b5de590e6fd2de5997e5d9791b4",
  "documentTitle": "BuzzFeed | Investor Day Presentation Deck | 64 slides",
  "authorId": "buzzfeed",
  "authorName": "BuzzFeed",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 64,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-db71-73ad-8863-392b5a737548/16",
  "deckHref": "/decks/019de074-db71-73ad-8863-392b5a737548",
  "deckJsonHref": "/decks/019de074-db71-73ad-8863-392b5a737548.json",
  "deckAnchorHref": "/decks/019de074-db71-73ad-8863-392b5a737548#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.5,
        "x": 0.45,
        "y": 0.3
      },
      "kind": "metric",
      "text": "100+ Creators",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca715530-1ed7-4a95-8b45-de99a96215f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.5,
        "x": 0.45,
        "y": 0.52
      },
      "kind": "metric",
      "text": "5K+ Content Pieces",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9737ce4-e615-4398-9bdb-a9e27f898e50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.5,
        "x": 0.45,
        "y": 0.74
      },
      "kind": "metric",
      "text": "1B+ Views",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfa46dc8-f64d-490c-b2a7-569277fa5bec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.38,
        "w": 0.31,
        "x": 0.06,
        "y": 0.41
      },
      "kind": "subtitle",
      "text": "As an advertiser, it can be difficult to navigate the world of influencers and creators. Our platform brings together contextual alignment with hard-to-reach audience demographics, a trusted network of creator talent, and a comprehensive suite of tools, technology and resources for creators to power their entire content creation and monetization engine — all of which enable advertisers to tap into lucrative, influencer-led advertising opportunities.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ca6d851-4a56-454f-90c4-ff5a1d337bc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.29,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "title",
      "text": "TRUSTED NETWORK OF CREATORS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f31db69-75e9-419e-bed1-ed7a99890729",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "5c95c0e8-feaf-40bb-838d-b880b4935e66",
      "evidence": "5K+ Content Pieces, 100+ Creators, 1B+ Views",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "21835eff-da1d-4c7c-85cc-a86cf636cb90",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases BuzzFeed's strategic position and core competitive advantages.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2fd5bc0e-8418-4295-9980-d3197d871911",
      "evidence": "The deck follows the Golden Circle framework, starting with why, then how, and finally what.",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}