{
  "docId": "019de074-db71-73ad-8863-392b5a737548",
  "docSlug": "9bea9b5de590e6fd2de5997e5d9791b4",
  "documentTitle": "BuzzFeed | Investor Day Presentation Deck | 64 slides",
  "authorId": "buzzfeed",
  "authorName": "BuzzFeed",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 64,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart highlights BuzzFeed's dominance in engagement time compared to competitors.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-db71-73ad-8863-392b5a737548/14",
  "deckHref": "/decks/019de074-db71-73ad-8863-392b5a737548",
  "deckJsonHref": "/decks/019de074-db71-73ad-8863-392b5a737548.json",
  "deckAnchorHref": "/decks/019de074-db71-73ad-8863-392b5a737548#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.55,
        "x": 0.37,
        "y": 0.23
      },
      "kind": "chart",
      "text": "TIME SPENT (HOURS)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74c21fe0-6640-4200-b52b-56ffc215f0f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.4,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Comscore: Media Metrix; Key Measures, 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4e763fc-f297-420e-b432-2ab2329fbd87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "subtitle",
      "text": "US Gen Z and Millennials spend vastly more time consuming our content than that of other digital media companies in our competitive set, according to Comscore.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8578422-2ea5-4348-9ad0-2da912c9899d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "title",
      "text": "LEADING DESTINATION FOR GEN Z AND MILLENNIALS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b002923-1536-4f7a-8a65-9933481ac7df",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: the peer-gap chart",
      "slug": "peer-gap-chart-recipe",
      "agent": "designer",
      "layer": "slide",
      "matchId": "87126438-af6e-4aa6-b17f-1d4642cc4596",
      "evidence": "US Gen Z and Millennials spend vastly more time consuming our content than that of other digital media companies in our competitive set, according to Comscore.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "8c8ea6c2-15b0-4b60-b8ce-619a55910e15",
      "evidence": "Comparing BuzzFeed's engagement metrics against a defined competitive set.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "21835eff-da1d-4c7c-85cc-a86cf636cb90",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases BuzzFeed's strategic position and core competitive advantages.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2fd5bc0e-8418-4295-9980-d3197d871911",
      "evidence": "The deck follows the Golden Circle framework, starting with why, then how, and finally what.",
      "position": 0,
      "objective": "Why - How - What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}