{
  "docId": "019de074-da9e-7552-b27c-ca3093575c9e",
  "docSlug": "b81ace16787c6a0b3d3605249eeb8d2d",
  "documentTitle": "Blue Apron | Results Presentation Deck | 24 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 24,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-da9e-7552-b27c-ca3093575c9e/7",
  "deckHref": "/decks/019de074-da9e-7552-b27c-ca3093575c9e",
  "deckJsonHref": "/decks/019de074-da9e-7552-b27c-ca3093575c9e.json",
  "deckAnchorHref": "/decks/019de074-da9e-7552-b27c-ca3093575c9e#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.125,
        "y": 0.35
      },
      "kind": "metric",
      "text": "~81%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e19ab86-f3c2-4636-aa2b-5a996874c8c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.59,
        "y": 0.35
      },
      "kind": "metric",
      "text": "~99%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b71605bd-8a91-4752-8f4a-ed07da7ec1ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.75,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) Based on third party report conducted in 4Q2022\n(2) Weekly retention rate for customers who are with Blue Apron consistently for at least thirteen weeks.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5caabc12-273d-48a1-a176-ac0675daae16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.27,
        "x": 0.62,
        "y": 0.635
      },
      "kind": "subtitle",
      "text": "WEEKLY RETENTION RATE(2)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ca7ded9-cf86-4089-a9ba-7a2bdb62e4e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.175,
        "y": 0.635
      },
      "kind": "subtitle",
      "text": "BRAND AWARENESS(1)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a25b2d47-68ba-46b4-a779-e3708cd22bc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.435,
        "x": 0.02,
        "y": 0.115
      },
      "kind": "title",
      "text": "FOUNDATIONAL MARKETING EFFORTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1513c6d-c08a-4c4c-9b3f-068bc29a0640",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "72bfba53-b17a-44da-8596-7862358d67b6",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights strategic initiatives and marketing efforts",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "5f8568f9-3d8e-4b4e-994c-19d330de5eed",
      "evidence": "The presentation highlights foundational marketing efforts",
      "position": 1,
      "objective": "Showcasing strategic initiatives and marketing efforts",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}