{
  "docId": "019de074-d9ff-72b8-b020-368b69de27c1",
  "docSlug": "1cc530e33cfce4f70d8b76cb62c1470e",
  "documentTitle": "Blue Apron | Results Presentation Deck | 21 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 21,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide compares quarterly trends for Variable Margin (line chart) and PTG&A (bar chart).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-d9ff-72b8-b020-368b69de27c1/14",
  "deckHref": "/decks/019de074-d9ff-72b8-b020-368b69de27c1",
  "deckJsonHref": "/decks/019de074-d9ff-72b8-b020-368b69de27c1.json",
  "deckAnchorHref": "/decks/019de074-d9ff-72b8-b020-368b69de27c1#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "chart",
      "text": "PTG&A ($M) trend from Q1'22 to Q1'23",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "803505a4-5643-4d10-b4b7-00b89dfd38f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.13,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Variable Margin trend from Q1'22 to Q1'23",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d91d9dc-6cfd-46ba-8f5e-fa9408046ca0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.6,
        "y": 0.24
      },
      "kind": "metric",
      "text": "PTG&A ($M) $35.7 Million -18.7% YoY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34cc4984-5b88-4859-b65c-a30ad6fc3ba0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.15,
        "y": 0.24
      },
      "kind": "metric",
      "text": "Variable Margin 35.8% +330 bps YoY",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d249122-6612-45e1-95b8-4da69ec716e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.02,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "(1) Represents net revenue less cost of goods sold, excluding depreciation and amortization, as a percentage of net revenue",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08e76b18-9593-486f-b9ce-abe8ffbb7167",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.27,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "1Q23 PERFORMANCE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de02712b-15aa-4782-b849-d6b2c6fc6091",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "1ed5e462-e0b0-498d-8a8e-7d35f703ad8f",
      "evidence": "The use of clear and simple charts to present Variable Margin and PTG&A trends.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 12,
      "beatId": "1b73b51f-e782-4089-a94a-7b9ecd01721f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The document presents details on the company's 1Q23 performance and KPI performance",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 12,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "1f06d3ae-8d69-4fe5-bde0-f2816d6aebb2",
      "evidence": "The document presents details on the company's 1Q23 performance and KPI performance",
      "position": 1,
      "objective": "To highlight the company's focus on key performance indicators",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}