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  "docSlug": "1cc530e33cfce4f70d8b76cb62c1470e",
  "documentTitle": "Blue Apron | Results Presentation Deck | 21 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 13,
  "pageCount": 21,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "Includes YoY growth percentages for each metric and detailed footnotes defining the metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
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  "slideHref": "/slides/019de074-d9ff-72b8-b020-368b69de27c1/13",
  "deckHref": "/decks/019de074-d9ff-72b8-b020-368b69de27c1",
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  "deckAnchorHref": "/decks/019de074-d9ff-72b8-b020-368b69de27c1#slide-13",
  "components": [
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      "kind": "chart",
      "text": "Average Revenue Per Customer",
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      "kind": "chart",
      "text": "Average Order Value",
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      "kind": "chart",
      "text": "Orders Per Customer",
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      "kind": "disclaimer",
      "text": "(1) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Customers in that period\n(2) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period\n(3) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Orders in that period",
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      "kind": "title",
      "text": "1Q23 KPI PERFORMANCE",
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      "evidence": "The presentation of multiple metrics (Average Revenue Per Customer, Orders Per Customer, Average Order Value) in a grid.",
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      "evidence": "The document presents details on the company's 1Q23 performance and KPI performance",
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  "loops": [
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      "name": "Pareto Focus",
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      "evidence": "The document presents details on the company's 1Q23 performance and KPI performance",
      "position": 1,
      "objective": "To highlight the company's focus on key performance indicators",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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