{
  "docId": "019de074-d1c7-7068-a37a-7e5e4d81e4cd",
  "docSlug": "54dfecdf41db623287f52df8f969c62a",
  "documentTitle": "Asos | Results Presentation Deck | 36 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 36,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-d1c7-7068-a37a-7e5e4d81e4cd/9",
  "deckHref": "/decks/019de074-d1c7-7068-a37a-7e5e4d81e4cd",
  "deckJsonHref": "/decks/019de074-d1c7-7068-a37a-7e5e4d81e4cd.json",
  "deckAnchorHref": "/decks/019de074-d1c7-7068-a37a-7e5e4d81e4cd#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.56,
        "x": 0.06,
        "y": 0.21
      },
      "kind": "callout",
      "text": "Own brand: Test & React",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b0841bc-9484-4fca-ba38-ec6884a0a065",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.35,
        "x": 0.65,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18007403-dcc7-4b6c-be1b-d07092532556",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.56,
        "x": 0.06,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Potential to roll out across categories / geographies based on initial learnings",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "03f187ce-0b88-4ced-99bd-5afa1cf71679",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.56,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Small initial purchase + product refinement based on customer reaction + replenishment based on demand. Benefits include: First to market on new trends, 'React' not 'repeat': differentiated product based on learning, Quicker turnover and less product into markdown.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3315e262-bd83-48cd-a35b-72f4d5af0bb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.56,
        "x": 0.06,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "UK pilot across selected product categories to pressure test ASOS processes. Success on 'Test' cycle: product to site in c.2 weeks. 'React' cycles in progress: success will be measured by rate of sell through.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a366f16-c0c0-48f1-bb28-02f9f55fa624",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.55,
        "x": 0.07,
        "y": 0.09
      },
      "kind": "title",
      "text": "ASOS is trialling new initiatives to increase long-term flexibility in the assortment",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "117ef363-f2de-47bb-b991-582727d7b09c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "01. Renewed commercial model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9ef9e3d-ffaa-48b9-b677-a85095da9a56",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}