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  "documentTitle": "Allbirds | Investor Presentation Deck | 13 slides",
  "authorId": "allbirds",
  "authorName": "Allbirds",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
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      "text": "Fairly evenly split by gender though core consumer skews more female relative to industry peers\nYoung - average age is mid-30s\nActive lifestyle, adventurous and world traveler\nCare about the environment and making a positive impact\nPartial to premium products and brands\nEven geographic weighting vs the general population",
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      "text": "1. Based on a survey of ~2,000 consumers, commissioned by Allbirds and conducted by Boston Consulting Group in January 2023.",
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