{
  "docId": "019de074-c072-7662-926d-28b7ae4f188d",
  "docSlug": "0f54bb854c5079eef1352f1223e30fa0",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 49 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 35,
  "pageCount": 49,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Includes internal engagement metrics and external survey data regarding consumer confidence.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-c072-7662-926d-28b7ae4f188d/35",
  "deckHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d",
  "deckJsonHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d.json",
  "deckAnchorHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.525,
        "w": 0.285,
        "x": 0.043,
        "y": 0.348
      },
      "kind": "callout",
      "text": "Over half of the shoppers on Snapchat agree that AR gives them more confidence about product quality. We’re offering tools like AR Image Processing Technology and our 3D Asset Manager to help businesses create and distribute AR shopping experiences on Snapchat, including our Dress Up Tab.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ed6f183-4303-48a0-86fc-2ebc24705fda",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.525,
        "w": 0.125,
        "x": 0.345,
        "y": 0.348
      },
      "kind": "image",
      "text": "Dress Up Tab UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cd05552-31cd-4b2b-9646-4b7b4c1804a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.525,
        "w": 0.125,
        "x": 0.625,
        "y": 0.348
      },
      "kind": "image",
      "text": "Sizing UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60db84a2-ce2b-4198-bf38-aedba6dc5bfd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.525,
        "w": 0.125,
        "x": 0.765,
        "y": 0.348
      },
      "kind": "image",
      "text": "Try On UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "728b8adc-7bae-4038-89a9-a5e396a7f5ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.525,
        "w": 0.125,
        "x": 0.485,
        "y": 0.348
      },
      "kind": "image",
      "text": "AR Image Processing UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aea0417a-9f52-44e0-9c92-238e1d10caf2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.828,
        "x": 0.086,
        "y": 0.208
      },
      "kind": "paragraph",
      "text": "Since 2021, more than 250 million Snapchatters engaged with our AR Shopping Lenses more than 5 billion times.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d46d1fe-ea7e-4661-bbd0-71718fd13303",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.325,
        "x": 0.043,
        "y": 0.945
      },
      "kind": "source-note",
      "text": "1 Snap Inc. internal data Jan. 1, 2021–Feb. 28, 2022. 2 2021 Global Deloitte Digital Study commissioned by Snap Inc. | Base = Aggregate (n=8,770).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51f7461a-64d1-4ba6-876c-80813b47dfc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.188,
        "x": 0.406,
        "y": 0.118
      },
      "kind": "title",
      "text": "AR Shopping",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d165fd74-8e44-41b6-b45b-9fbef8d3990a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 38,
      "from": 34,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "1bd2acd2-692f-4a0d-ab27-83faac9712dc",
      "evidence": "The deck discusses the future of augmented reality and Snap Inc.'s investments in this area.",
      "position": 1,
      "objective": "Explain why now is the right time to invest in augmented reality",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}