{
  "docId": "019de074-c072-7662-926d-28b7ae4f188d",
  "docSlug": "0f54bb854c5079eef1352f1223e30fa0",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 49 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 33,
  "pageCount": 49,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "Includes a footnote regarding data source.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-c072-7662-926d-28b7ae4f188d/33",
  "deckHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d",
  "deckJsonHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d.json",
  "deckAnchorHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.16,
        "x": 0.59,
        "y": 0.35
      },
      "kind": "image",
      "text": "Chat Wallpapers",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c1b8315-8b1d-4fe7-85f8-0aecd8c4cdd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.16,
        "x": 0.77,
        "y": 0.35
      },
      "kind": "image",
      "text": "Pin Best Friend",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99d5191b-2c3c-49d8-b71f-724469e8708e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.16,
        "x": 0.41,
        "y": 0.35
      },
      "kind": "image",
      "text": "Custom App Icons",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc867d9f-733f-48d1-b884-7e97fbd35651",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "list",
      "text": "Snapchat+ subscribers can: Get pre-release access to new My AI features; Customize their app icon; Customize their Chat wallpapers; Pin their best friend to the top of their Chat screen; Change their Bitmoji backgrounds; See how many times their Stories have been rewatched; And much more!",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "165178e8-029d-4bdf-a98d-315a6e9e6503",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.12,
        "y": 0.81
      },
      "kind": "metric",
      "text": "Over 3M subscribers as of Q1 2023.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "561b1fb7-20e1-4e75-8681-2e49e2f8a4a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Snapchat+ is a collection of exclusive, experimental, and pre-release features on Snapchat for a subscription fee.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b81ff835-b48b-4520-a04d-7c659dd2447c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.04,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "Snap Inc. internal data Q1 2023.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d75f2e73-aaba-4b5b-b1e7-637c5a771656",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.14,
        "x": 0.43,
        "y": 0.12
      },
      "kind": "title",
      "text": "Snapchat+",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3943c571-87ae-43e4-9adb-64d0b6898b66",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 33,
      "from": 32,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2edae958-2b97-409a-a3c6-b85f97c6293f",
      "evidence": "The deck emphasizes the shift in the advertising industry towards digital, mobile, and video.",
      "position": 0,
      "objective": "Highlight the cost of not investing in digital, mobile, and video advertising",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}