{
  "docId": "019de074-c072-7662-926d-28b7ae4f188d",
  "docSlug": "0f54bb854c5079eef1352f1223e30fa0",
  "documentTitle": "Snap Inc | Investor Presentation Deck | 49 slides",
  "authorId": "snap-inc",
  "authorName": "Snap Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 30,
  "pageCount": 49,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-c072-7662-926d-28b7ae4f188d/30",
  "deckHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d",
  "deckJsonHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d.json",
  "deckAnchorHref": "/decks/019de074-c072-7662-926d-28b7ae4f188d#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.25,
        "y": 0.37
      },
      "kind": "chart",
      "text": "Snapchat market share vs reach",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec7aac78-7bfc-4d71-994d-a7d77e42d3c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.152,
        "x": 0.775,
        "y": 0.518
      },
      "kind": "paragraph",
      "text": "...yet reaches nearly half of US smartphone users.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b066068-b803-495b-92a5-faf38a4e977c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.115,
        "w": 0.234,
        "x": 0.073,
        "y": 0.518
      },
      "kind": "paragraph",
      "text": "Snapchat comprises less than 2% of the US digital ad market...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99d43df2-1790-40dc-8446-a1a9c4d8d474",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.908,
        "x": 0.046,
        "y": 0.943
      },
      "kind": "source-note",
      "text": "Snap Inc. internal data 2022. eMarketer 2022 estimates, Mar. 2023. Percentage calculated by dividing Snap Inc. US revenue by US digital ad market. See Snap Inc. public filings with the SEC. Snap Inc. internal data Q4 2022. eMarketer 2022 estimates, Mar. 2023. Percentage calculated by dividing US monthly active users by US smartphone users. See Snap Inc. public filings with the SEC.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc9e3227-3cdf-4721-8931-76c3776218ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.594,
        "x": 0.203,
        "y": 0.118
      },
      "kind": "title",
      "text": "Opportunity to Expand Our Market Share",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2486e545-bae6-456e-bd98-0c4790563360",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "b98ab6f3-e73d-4eaa-94bc-1a3fe683dac8",
      "evidence": "Contrasting low market share with high user penetration to imply growth potential.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}