{
  "docId": "019de074-bf26-74d7-9879-0f0cf89355fe",
  "docSlug": "c2f2b0d8bafe4727ce62b6a64c279e9b",
  "documentTitle": "Rent The Runway | Results Presentation Deck | 41 slides",
  "authorId": "rent-the-runway",
  "authorName": "Rent The Runway",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 20,
  "pageCount": 41,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "thesis_headline",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The central logo is Rent the Runway (RTR).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-bf26-74d7-9879-0f0cf89355fe/20",
  "deckHref": "/decks/019de074-bf26-74d7-9879-0f0cf89355fe",
  "deckJsonHref": "/decks/019de074-bf26-74d7-9879-0f0cf89355fe.json",
  "deckAnchorHref": "/decks/019de074-bf26-74d7-9879-0f0cf89355fe#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Flywheel diagram showing 5 stages: Additional Unit, Increases Units Worn, Higher Resale Revenue, Greater Loyalty, More Compliments, More Virality.",
      "attrs": null,
      "subkind": "flywheel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "914c0f37-d65d-4270-a819-09e495815c5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Flywheel",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1c216a4-64d9-4279-bcf1-3cf190dfd528",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We Believe and Have Seen Early Evidence that Higher-Item Subscription Plans Have Halo Effects That Improve the Business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a904f91a-caae-4a6c-b058-7d836427636d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "51111056-0343-4b82-8b85-242b361207da",
      "evidence": "diagram/flywheel: Flywheel diagram showing 5 stages: Additional Unit, Increases Units Worn, Higher Resale Revenue, Greater Loyalty, More Compliments, More Virality.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "4aeeef4b-b38b-4e6d-a95b-df9a791fff81",
      "evidence": "Circular diagram showing reinforcing business effects.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 15,
      "beatId": "cbb09b74-7fa0-41d7-a5be-76f03bb1683f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The document discusses the company's strategy and guidance for FY 2023, indicating a large market opportunity.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 19,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "7bb5c776-1a1c-4586-aeca-89ed5d269e2f",
      "evidence": "The document presents a before-after comparison of the extra items launch.",
      "position": 1,
      "objective": "Show the impact of extra items on customer experience.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.6,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}