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  "documentTitle": "Rent The Runway | Results Presentation Deck | 41 slides",
  "authorId": "rent-the-runway",
  "authorName": "Rent The Runway",
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  "presentationDate": "2023-04-01 00:00:00",
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  "notes": "The slide uses a combination of a big number metric and a list of qualitative pain points to frame the problem.",
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      "text": "Average churn rate for subscribers who have been active for more than 90 days is 1/3 that of subscribers within their first 90 days; Loyalty improvements can be meaningful drivers of subscriber growth; Focus on improvements to first 90-day onboarding period can have outsized positive financial impact",
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      "text": "Time and effort to pick clothes; Anxiety driven by steep learning curve; Perceived clothing availability; Price and value",
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      "text": "OF TOTAL SUBSCRIBERS WHO CHURN DO SO WITHIN THEIR FIRST 90 DAYS",
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      "text": "1) Represents churned subscribers in first 90 days after joining... 2) RTR Early Term Customer Focus Groups... 3) First 90-day churn represents average...",
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      "text": "Addressing First 90-Day Experience Can Meaningfully Augment Loyalty",
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