{
  "docId": "019de074-b62c-735e-926d-d6302328aa54",
  "docSlug": "b202d1ec94e5eacd485d62d268dd560d",
  "documentTitle": "Kenvue | IPO Presentation Deck | 36 slides",
  "authorId": "kenvue",
  "authorName": "Kenvue",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2023-04-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2825651,
  "pageNumber": 18,
  "pageCount": 36,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a two-column layout to contrast marketing precision with retail/e-commerce execution.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-b62c-735e-926d-d6302328aa54/18",
  "deckHref": "/decks/019de074-b62c-735e-926d-d6302328aa54",
  "deckJsonHref": "/decks/019de074-b62c-735e-926d-d6302328aa54.json",
  "deckAnchorHref": "/decks/019de074-b62c-735e-926d-d6302328aa54#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "callout",
      "text": "Precision marketing",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf327c23-85d4-48a8-b9e2-3ab45ed13801",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.42,
        "x": 0.53,
        "y": 0.25
      },
      "kind": "callout",
      "text": "Significant omnichannel capabilities",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e2a9b40b-327e-4218-8c60-ceecc920b7d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.75,
        "y": 0.5
      },
      "kind": "chart",
      "text": "20% E-commerce CAGR",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06f43715-f55e-4c42-9d3e-6cbdb4967433",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "metric",
      "text": "13% Media ROI CAGR from 2019-2021",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f4a2ab6-3e85-4af0-957b-5fecd992a3a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.06,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Zyrtec AllergyCast: Personalized allergy forecasts for pollen, weather, and air quality",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ac8bc36-f6ab-4a25-9cdc-be66f0772aed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.53,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "Growing e-commerce execution",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b802e60-4ef1-4c09-bd69-e3a5c092ce69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.53,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "Strong retail penetration in priority markets",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c230599b-cf3f-4f0f-a9ae-0460dc729b19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.06,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Listerine: 5x more effective than flossing for plaque reduction above the gumline",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb827ed4-c9e1-42b1-a173-7d5fa9bc8c2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "1 Media ROI defined as incremental retail sales divided by cost of media; 2 Sustained plaque reduction after a dental cleaning. Rinse is not intended to replace brushing and flossing",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96220015-a4f8-44ca-8cdd-dff67246e50d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Differentiated and efficient go-to-market model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8cc0d60e-054c-44c1-9d64-af2a636a9504",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 29,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4016194f-68dd-4d9b-8487-a4281f136d0c",
      "evidence": "The deck presents Kenvue's mission and values, and how they drive the company's business strategy, using a golden circle narrative loop.",
      "position": 0,
      "objective": "To present Kenvue's mission and values, and how they drive the company's business strategy.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}