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  "notes": "The chart shows a significant reduction in S&M expenses as a percentage of revenue, partially offset by increases in G&A expenses due to deleveraging.",
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      "text": "GAAP Operating Expenses %",
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      "text": "Lower S&M expenses % attributable to the closure of underperforming offline stores, reduction in marketing event-related expenses and higher efficiency of online marketing activities. Higher G&A expenses % attributable to the deleveraging effect of lower total net revenues in 4Q2022",
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