{
  "docId": "019de074-9bf2-74fb-bd86-690719ffdfdb",
  "docSlug": "aa02a6cf2b925d6ed7f9236d3fea4bdc",
  "documentTitle": "Rent The Runway | Investor Presentation Deck | 17 slides",
  "authorId": "rent-the-runway",
  "authorName": "Rent the Runway",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 17,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a contrast-pair framework to differentiate the business model.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-9bf2-74fb-bd86-690719ffdfdb/5",
  "deckHref": "/decks/019de074-9bf2-74fb-bd86-690719ffdfdb",
  "deckJsonHref": "/decks/019de074-9bf2-74fb-bd86-690719ffdfdb.json",
  "deckAnchorHref": "/decks/019de074-9bf2-74fb-bd86-690719ffdfdb#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.86,
        "x": 0.07,
        "y": 0.195
      },
      "kind": "framework",
      "text": "BUY MORE STUFF vs BUY LESS STUFF",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8df515e7-2c3c-4c1f-9bed-81213187581a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.23,
        "x": 0.19,
        "y": 0.48
      },
      "kind": "list",
      "text": "Traditional Retail, E-Commerce, Off-Price Retail, Re-Commerce, Fast Fashion",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "363b3970-0e2d-40ff-8a3f-b010a1c31bf6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "Rent The Runway Is Not A Typical Online Fashion Retailer",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5adb2b3e-de03-4af4-92ec-4d1a6c0ca5a9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "4f83bb62-a9fa-4df9-be82-7ad682390d5b",
      "evidence": "framework/instance: BUY MORE STUFF vs BUY LESS STUFF",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "67a44655-b556-40ae-af8e-63a59ea29648",
      "evidence": "Direct comparison of two opposing business philosophies.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "b3c54f99-6a46-499f-955d-01bc56facb68",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck presents a thesis headline and a comparison table to establish need",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "3b89bdf4-8984-4be2-8c69-d51de989f3fa",
      "evidence": "The comparison table implies that not improving customer experience would be negative",
      "position": 0,
      "objective": "What if we don't improve customer experience?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}