{
  "docId": "019de074-9b19-76c2-a323-54dabbe822b7",
  "docSlug": "39f248e3c00aa4b851767ef3e89407a5",
  "documentTitle": "Playboy | Investor Presentation Deck | 27 slides",
  "authorId": "playboy",
  "authorName": "Playboy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 27,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "context",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a brand-building/context slide using a photo collage to establish brand equity.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-9b19-76c2-a323-54dabbe822b7/4",
  "deckHref": "/decks/019de074-9b19-76c2-a323-54dabbe822b7",
  "deckJsonHref": "/decks/019de074-9b19-76c2-a323-54dabbe822b7.json",
  "deckAnchorHref": "/decks/019de074-9b19-76c2-a323-54dabbe822b7#slide-4",
  "components": [
    {
      "bbox": {
        "h": 1,
        "w": 1,
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      },
      "kind": "image",
      "text": "Collage of various lifestyle and event photos featuring the Playboy brand",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
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      "confidence": null,
      "componentId": "a9282834-2ee2-4af7-a7be-164fc6a5045b",
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    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.25,
        "y": 0.3
      },
      "kind": "title",
      "text": "PLAYBOY is one of the most valuable brands in the world",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70a1a4aa-d35d-47a5-bbc1-f81811443c00",
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      "frameworkSlug": null
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "b1005a49-41b9-4a93-91c4-50da3c9cca4c",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Context",
      "beatSlug": null,
      "evidence": "Providing context about Playboy's history and impact",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5e085f3b-b7bd-4175-a0b6-ef6e31f156fc",
      "evidence": "The deck uses the golden circle to explain the why, what, and how of Playboy's plans",
      "position": 0,
      "objective": "Why should we care about Playboy's growth plans?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
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  "locked": true
}