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  "docSlug": "39f248e3c00aa4b851767ef3e89407a5",
  "documentTitle": "Playboy | Investor Presentation Deck | 27 slides",
  "authorId": "playboy",
  "authorName": "Playboy",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
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  "pageNumber": 21,
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  "notes": "The slide uses a table to demonstrate that US stores outperform AU and Global averages across key KPIs like LTV, AOV, and profitability.",
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      "text": "Given strong US performance, we plan to open up to 15 additional retail locations across the US through EOY 2024",
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      "text": "With the launch of 10 Honey Birdette stores in the US, we have seen that US stores perform even better than AU locations on nearly every metric.",
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      "kind": "source-note",
      "text": "Source: PLBY management, as of Dec 2022",
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      "text": "Metric, FY22, Global, Australia, United States, Stores, 61, 48, 10, Lifetime Customer Value, $400, $300, $637, Average Order Value, $175, $135, $231, 4-Wall Profitability, 34%, 34%, 38%, Returning Customer Revenue, 64%, 63%, 66%",
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      "kind": "title",
      "text": "Opportunity for US expansion",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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