{
  "docId": "019de074-900c-7457-b1dd-80c1f126a9a7",
  "docSlug": "7b1ec17676238934006aaf06e53ff354",
  "documentTitle": "Kakao | Investor Presentation Deck | 41 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 7,
  "pageCount": 41,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 12,
  "notes": "The slide uses a hierarchical structure to map the Kakao corporate structure. Data points represent ownership percentage and valuation in trillion KRW.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-900c-7457-b1dd-80c1f126a9a7/7",
  "deckHref": "/decks/019de074-900c-7457-b1dd-80c1f126a9a7",
  "deckJsonHref": "/decks/019de074-900c-7457-b1dd-80c1f126a9a7.json",
  "deckAnchorHref": "/decks/019de074-900c-7457-b1dd-80c1f126a9a7#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.92,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "Kakao business ecosystem map",
      "attrs": null,
      "subkind": "value-chain",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19387894-4474-44e3-b167-a6ddc90cc7d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.5,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1) 지분율 및 상장사 기업가치는 2022.12.31 기준 2) 비상장사 기업가치는 최근 투자유치 기준 3) 카카오뱅크는 지분법 대상 법인",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59f98de3-40a0-4779-acb8-69286405f9f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.28,
        "x": 0.03,
        "y": 0.02
      },
      "kind": "title",
      "text": "카카오 비즈니스 생태계",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fe7a56d-72dd-452e-ae02-dcdb3ecf8666",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Value chain",
      "slug": "value-chain",
      "agent": null,
      "layer": "slide",
      "matchId": "e49b0e4f-3287-4646-88ff-fc7826fb8067",
      "evidence": "diagram/value-chain: Kakao business ecosystem map",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "307bc8af-346d-42c9-8e86-fe2059c27383",
      "evidence": "The slide maps the corporate structure and business segments of Kakao.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "d41a5af2-d3a8-4539-a184-cc716c9edcd9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines Kakao's business model and solution.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "95ff0596-d901-4a10-981a-f080b203b163",
      "evidence": "The deck presents Kakao's mission and business model.",
      "position": 0,
      "objective": "Why Kakao's business model is attractive",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}