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  "documentTitle": "Kakao | Investor Presentation Deck | 41 slides",
  "authorId": "kakao",
  "authorName": "Kakao",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
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  "notes": "The slide uses a matrix-like structure to categorize communication types based on specific attributes, represented by icons.",
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  "slideHref": "/slides/019de074-900c-7457-b1dd-80c1f126a9a7/12",
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      "kind": "diagram",
      "text": "Matrix showing communication segments across Directionality, Relationship, Temporality, Format, and Scale.",
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      "kind": "list",
      "text": "기존 카카오톡 채팅, 톡채널, 오픈채팅, 친구탭 / 톡프로필",
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      "text": "커뮤니케이션 방식 세분화로 카카오톡의 질적 성장 도모",
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      "text": "카카오톡 변화",
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      "objective": "Why Kakao's business model is attractive",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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