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  "documentTitle": "Hims & Hers | Investor Presentation Deck | 32 slides",
  "authorId": "hims-hers",
  "authorName": "Hims & Hers",
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  "presentationDate": "2023-03-01 00:00:00",
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  "nDataPoints": 12,
  "notes": "Uses a stacked bar chart to visualize the relationship between cumulative online gross profit and paid marketing expense over time.",
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      "kind": "callout",
      "text": "<1yr less than one year payback (in line with our capital allocation framework)",
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      "text": "Q1 '19 Cohort vs Q1 '22 Cohort unit economics",
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      "kind": "disclaimer",
      "text": "(1) Payback period defined as the time it takes quarterly cumulative online gross profit generated by Hims & Hers online customers to exceed the quarterly customer acquisition costs...",
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      "text": "Cumulative Online Gross Profit ($millions) and Paid Marketing Expense ($millions)",
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      "kind": "title",
      "text": "With strong unit economics we're scaling with confidence",
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      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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