{
  "docId": "019de074-8e98-71a8-9c48-416f2ac279e5",
  "docSlug": "ed00324c40cd1b4e20ede7f0104098e8",
  "documentTitle": "Hims &amp; Hers | Investor Presentation Deck | 32 slides",
  "authorId": "hims-hers",
  "authorName": "Hims & Hers",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 32,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a 4-column layout to present strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-8e98-71a8-9c48-416f2ac279e5/12",
  "deckHref": "/decks/019de074-8e98-71a8-9c48-416f2ac279e5",
  "deckJsonHref": "/decks/019de074-8e98-71a8-9c48-416f2ac279e5.json",
  "deckAnchorHref": "/decks/019de074-8e98-71a8-9c48-416f2ac279e5#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.03,
        "y": 0.33
      },
      "kind": "image",
      "text": "Consumer centricity",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fa87675-6c69-4e0e-9cfd-40c3b9e2cfbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.27,
        "y": 0.33
      },
      "kind": "image",
      "text": "Partnerships & ambassadors",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e11d507-ea7d-4640-b84b-11ddd152f3d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.75,
        "y": 0.33
      },
      "kind": "image",
      "text": "Data, security, & privacy",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9482cfc-9613-4e82-8d3a-ada06202a9f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.22,
        "x": 0.51,
        "y": 0.33
      },
      "kind": "image",
      "text": "Multi-channel development",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afbfe18c-0346-49c6-bbcb-b1452f57d8d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.03,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "We measure our success by their success. What they need, what they want, and what they want that they didn't even know they could have. That's what drives us and why everything we do revolves around our customers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7901c240-929d-4cbc-8f0b-9f04fcb0feab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.51,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "With 1.5M+ combined followers on TikTok and Instagram or advertising during prime time TV like Monday Night Football and The Bachelorette, we tend to show up where most customers already are.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b5371e7-14a2-4f5e-9707-6b097074fc35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.27,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "From Target, Walgreens, or one of our 10+ trusted retailer partners to ambassadors like Kristen Bell, we're proud to be trusted to put our name alongside theirs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5862f17-3c30-425d-97f5-33159907b45c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.75,
        "y": 0.74
      },
      "kind": "paragraph",
      "text": "Our dedicated security team, adherence to applicable privacy laws, and commitment to best privacy practices provides peace of mind to both patients and providers on the platform.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df05e6a0-2418-4f12-9c48-834a5538dafb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.75,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "Building the world's most trusted health & wellness brand is key to attracting & retaining customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "afba391e-3e22-4413-b387-6478763e89fb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "2eba17c9-8aeb-49cc-bffc-57a9ad92edd0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Slides 9-12 provide context on the team, unfair advantage, and key messages, setting the stage for the strategy.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}