{
  "docId": "019de074-7f76-73a1-bf7d-83ddf59a2b7d",
  "docSlug": "8eac05580039a9f537d9ff49f35515c8",
  "documentTitle": "Celsius Holdings | Investor Presentation Deck | 23 slides",
  "authorId": "celsius-holdings",
  "authorName": "Celsius Holdings",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 23,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide showcases specific product variants and their functional benefits (e.g., 2,000mg L-Citrulline, 300mg caffeine).",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-7f76-73a1-bf7d-83ddf59a2b7d/14",
  "deckHref": "/decks/019de074-7f76-73a1-bf7d-83ddf59a2b7d",
  "deckJsonHref": "/decks/019de074-7f76-73a1-bf7d-83ddf59a2b7d.json",
  "deckAnchorHref": "/decks/019de074-7f76-73a1-bf7d-83ddf59a2b7d#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.22,
        "w": 0.45,
        "x": 0.405,
        "y": 0.14
      },
      "kind": "image",
      "text": "HEAT product cans",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22e2ecb9-ec87-48a7-8dcd-d48c767c2b1a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.32,
        "x": 0.605,
        "y": 0.64
      },
      "kind": "image",
      "text": "HEAT ON-THE-GO packaging",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a9b7777-b018-43f7-ad98-a15a577b682d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.16,
        "x": 0.405,
        "y": 0.515
      },
      "kind": "image",
      "text": "BCAA+ product cans",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf2b1ad5-5316-4b89-a31a-0bc6c92f1424",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.38,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "BCAA+: BCAA + Energy can help with reducing muscle fatigue during and post exercise, reducing muscle damage and soreness, and providing a source of energy and immunity support. CELSIUS BCAA + Energy contains no high fructose corn syrup, no aspartame, no artificial colors or flavors and zero sugar. Recover right with this refreshing blend of BCAAs, Tart Cherry, Vitamin D3 and Electrolytes that replenish and rebuild, from workout to work.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7044be90-e205-4616-8928-c9bddf653847",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.38,
        "x": 0.6,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "HEAT ON-THE-GO: Power through your workout with an exotic flavor of CELSIUS HEAT Jackfruit. With an ingredients roster of key vitamins, 2,000 mg of L-citrulline, and 300 mg caffeine, this performance energy drink is designed to increase thermogenesis and give you a boost of energy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80548d93-7ac1-4fca-b9c1-abe3211adf4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.03,
        "y": 0.0016
      },
      "kind": "paragraph",
      "text": "HEAT: CELSIUS HEAT is performance energy made with premium ingredients and is uniquely designed with 2,000 mg of L-Citrulline and 300mg caffeine to optimize performance and give a powerful energy boost.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9994657c-6dc3-4fc1-bb28-1b0c79b005a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "CELSIUS PORTFOLIO",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc5324a0-f976-4341-98ea-00bdf7d93a32",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5e18c5cc-a460-44a6-89e1-ef90bc36f171",
      "evidence": "The slide seems to be targeting fitness enthusiasts and athletes.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 6,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "a48f40a9-4a64-4c7b-b0e7-a295dbf86f97",
      "evidence": "The deck presents a logical chain of key investment highlights, traction, and financial performance",
      "position": 0,
      "objective": "Demonstrate financial performance and growth potential",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 15,
      "from": 11,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ce8c83f2-ba18-41ea-911b-8b606e4630b6",
      "evidence": "The deck presents market trends and growing global expansion",
      "position": 1,
      "objective": "Explain the current market trends and opportunities",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}