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  "presentationDate": "2023-03-01 00:00:00",
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  "notes": "Uses a comparative product lineup to illustrate the market shift from conventional to functional energy.",
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      "text": "CELSIUS beverage and supplement products have emerged as the latest-growing category in the beverage industry - a now firmly established trend. Busier lifestyles and a focus on health and wellness are driving the need for convenient alternatives. Consumers are increasingly seeking new alternative beverages. CELSIUS' broad consumer demographic allows product to be distributed across more channels.",
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