{
  "docId": "019de074-7953-7347-95d1-63c42b4ff8be",
  "docSlug": "f3838b5723198bd9446bd8340a2a7691",
  "documentTitle": "Azerion | Investor Presentation Deck | 30 slides",
  "authorId": "azerion",
  "authorName": "Azerion",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 30,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a value chain framework to show disintermediation or integration of ad-tech services.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-7953-7347-95d1-63c42b4ff8be/4",
  "deckHref": "/decks/019de074-7953-7347-95d1-63c42b4ff8be",
  "deckJsonHref": "/decks/019de074-7953-7347-95d1-63c42b4ff8be.json",
  "deckAnchorHref": "/decks/019de074-7953-7347-95d1-63c42b4ff8be#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Advertising Value Chain",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "908c2c5e-7bb3-43df-a9e2-bcf89149f2d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Supporting advertisers to reach audiences in a simple, cost-effective and brand-safe way",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bddc5f4-7dcc-4ec2-8a22-2043eec84332",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.55,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Supporting publishers to maximise revenue and user engagement",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d05abead-1ef8-4f03-9128-90c0daa14f6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Our integrated model optimises the advertising value chain",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "813974ba-f1ae-4daa-b1d4-e0035bf830b7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "ec7cb2b9-d648-428c-af66-6b89594e6530",
      "evidence": "The slide explicitly maps the advertising value chain from advertiser to publisher.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "afeeee2e-268e-4d04-b174-ab3716b1e18a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented on page 4",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e086bfe0-d385-4072-95d6-1c83b3192142",
      "evidence": "The loop is visible in the narrative, highlighting the inefficiencies of the current landscape",
      "position": 0,
      "objective": "Highlight the cost of inaction in the current fragmented digital advertising landscape",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 5,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d228c8df-dccf-4745-aa0e-239ea955e448",
      "evidence": "The loop is visible in the narrative, explaining why Azerion's mission is important",
      "position": 1,
      "objective": "Explain why Azerion's mission is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}