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  "docSlug": "f3838b5723198bd9446bd8340a2a7691",
  "documentTitle": "Azerion | Investor Presentation Deck | 30 slides",
  "authorId": "azerion",
  "authorName": "Azerion",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-03-01 00:00:00",
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  "slideType": "problem_statement",
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  "density": "balanced",
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  "notes": "The slide uses a value-chain style diagram to illustrate the fragmentation of the ad-tech market.",
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      "kind": "diagram",
      "text": "Flow from Advertiser to Publisher through Agency, DSP, Ad Networks, and SSP",
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      "kind": "image",
      "text": "Logos of various ad-tech companies",
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      "text": "Create online content & place digital ad",
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      "text": "Brands looking to place ads effectively",
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      "kind": "title",
      "text": "Fragmented digital advertising landscape creates inefficiencies",
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      "parentBeatName": "Complication",
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      "name": "Cost Of Inaction",
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      "evidence": "The loop is visible in the narrative, highlighting the inefficiencies of the current landscape",
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      "objective": "Highlight the cost of inaction in the current fragmented digital advertising landscape",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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      "evidence": "The loop is visible in the narrative, explaining why Azerion's mission is important",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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