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      "text": "1. Reignite product and brand: execute a highly-focused brand strategy that reconnects with core consumers.\n2. Optimize U.S. stores and slow pace of openings: drive traffic and conversion to our U.S. fleet and selectively expand our third party wholesale channel.\n3. Evaluate a transition of our international go-to-market strategy: evaluate potential distributor partners in certain international markets to grow internationally in a cost- and capital-efficient manner.\n4. Improve cost and capital efficiency: build upon and further accelerate 2022 cost and cash optimization initiatives to accelerate cost of revenue savings and SG&A savings, and improve cash optimization.",
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