{
  "docId": "019de074-6d9e-7463-93ec-0568870da7f2",
  "docSlug": "f7fe272d82f79b08b2e8387cc494c4cd",
  "documentTitle": "Yelp | Investor Presentation Deck | 42 slides",
  "authorId": "yelp",
  "authorName": "Yelp",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 42,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "business_model",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a Venn-style diagram to represent the subset of total leads that are monetized.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-6d9e-7463-93ec-0568870da7f2/15",
  "deckHref": "/decks/019de074-6d9e-7463-93ec-0568870da7f2",
  "deckJsonHref": "/decks/019de074-6d9e-7463-93ec-0568870da7f2.json",
  "deckAnchorHref": "/decks/019de074-6d9e-7463-93ec-0568870da7f2#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Consumer Services Leads",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "301e6154-48fa-4ba1-a1eb-5583b59e1cae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.65,
        "y": 0.7
      },
      "kind": "list",
      "text": "To drive greater monetization, we are focused on: Improving lead quality, Growing our large volume of consumer leads, Matching consumers with the right service pros",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffc74d9e-9c88-4d61-ad76-7d94dadb7a61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.65,
        "y": 0.43
      },
      "kind": "paragraph",
      "text": "In 2022, we monetized approximately 25% of those leads in Services while focusing primarily on lead quality",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "052eda38-0e56-48b3-9474-62bdf2e615c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.07,
        "y": 0.43
      },
      "kind": "paragraph",
      "text": "Yelp's large audience generates millions of leads every day",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a3e6093-5293-4c8c-af5d-5ce434a625d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Services leads on Yelp include requests, calls, and URL clicks.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49c95b55-ee82-4941-ac9d-ee4edbe16d59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Significant monetization opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1121ae2c-d1f7-4fb2-aea0-e1a5fe32444d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "Our strategy is designed to increase lead monetization and quality in Services categories",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b28cda35-9460-4244-81ec-220baaf148b1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 10,
      "beatId": "e736ce45-6bbc-4feb-8e2c-c66084d1ad3a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck outlines Yelp's approach to maintaining content integrity, its advertising platform, and search technology.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 15,
      "from": 14,
      "beatId": "a7a61aac-d43c-4472-a6b8-747616cba18d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides market sizing and growth opportunity information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}