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  "documentTitle": "Taboola | Investor Presentation Deck | 64 slides",
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  "authorName": "Taboola",
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  "presentationDate": "2023-02-01 00:00:00",
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  "notes": "The slide uses a line chart to show performance resilience over time, followed by a list of regulatory and industry milestones.",
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      "text": "Line chart showing performance trends for Mobile-Chrome and Mobile-Safari from Jun-20 to Dec-21.",
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      "text": "Taboola has its own 1st party cookie; Unique readership context; People click on Taboola recommendations tens of billions of times a year.",
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      "text": "Apple started blocking 3rd party cookies in 2017; Firefox, Edge, etc are also blocking 3rd party cookies; GDPR launched in 2018; CCPA launched in 2019; IDFA launched April, 2021",
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      "text": "Taboola's strong yield performance despite 3rd party cookies being blocked in the industry for years:",
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      "text": "(1) Source: Company data. Clicks represent total clicks on Taboola recommendations, including paid advertisements (\"sponsored content\") and editorial (\"organic\") content",
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      "kind": "title",
      "text": "TABOOLA TECH IS BUILT FOR A COOKIE-LESS, IDFA / ATT WORLD",
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