{
  "docId": "019de074-6acf-732b-81a5-1dbf178e8337",
  "docSlug": "9d19b5dfbd6247810e8962f73b7b797b",
  "documentTitle": "Taboola | Investor Presentation Deck | 64 slides",
  "authorId": "taboola",
  "authorName": "Taboola",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 24,
  "pageCount": 64,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "unfair_advantage",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a flywheel diagram to explain how scale leads to better targeting and results.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-6acf-732b-81a5-1dbf178e8337/24",
  "deckHref": "/decks/019de074-6acf-732b-81a5-1dbf178e8337",
  "deckJsonHref": "/decks/019de074-6acf-732b-81a5-1dbf178e8337.json",
  "deckAnchorHref": "/decks/019de074-6acf-732b-81a5-1dbf178e8337#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.4,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Flywheel diagram showing the cycle of more publisher partners, more users, more data, and higher yield.",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "932ec743-e026-4f26-b035-ba5c06ff62de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.8,
        "y": 0.6
      },
      "kind": "list",
      "text": "More Data Generated",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84a100c5-758c-4666-89fc-4da78d04fca8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.4,
        "y": 0.0018
      },
      "kind": "list",
      "text": "More Publisher Partners",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfa3c1c2-b2c2-4f04-9ced-80ac8bcee631",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.4,
        "y": 0.6
      },
      "kind": "list",
      "text": "Higher Yield: Better Targeting Drives Better Results for Advertisers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5831b79-265e-4fa7-b1c4-ea087baf5e73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.8,
        "y": 0.0018
      },
      "kind": "list",
      "text": "More Users Reached More Frequently",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e22df7c5-3871-4f37-80b4-b73fcbe6ded6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "title",
      "text": "GROWTH WITH A BUILT-IN NETWORK EFFECT",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "510436ad-9ddc-4990-9a3f-4516f0c3cffe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "SCALE MATTERS IN OUR INDUSTRY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9821ec7d-efdd-472a-9a72-020d325ff808",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "be19cb1d-ba08-44f1-b275-237160dfa909",
      "evidence": "Flywheel diagram showing the cycle of more publisher partners, more users, more data, and higher yield.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "a877e55f-16fd-4a00-bd3c-399e8b632af8",
      "evidence": "Circular diagram showing self-reinforcing growth loop",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 24,
      "from": 23,
      "beatId": "46e3897d-f52f-4c99-8a7d-76905ab0b017",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "Competitive analysis and Taboola's differentiation",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}