{
  "docId": "019de074-694e-7167-b1ce-b7ee284b89a0",
  "docSlug": "5207d5a97f715c0d1e88cdb83f27099c",
  "documentTitle": "Synchrony Financial | Investor Presentation Deck | 31 slides",
  "authorId": "synchrony-financial",
  "authorName": "Synchrony",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a horizontal progression framework to show how different credit products serve different consumer needs.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de074-694e-7167-b1ce-b7ee284b89a0/6",
  "deckHref": "/decks/019de074-694e-7167-b1ce-b7ee284b89a0",
  "deckJsonHref": "/decks/019de074-694e-7167-b1ce-b7ee284b89a0.json",
  "deckAnchorHref": "/decks/019de074-694e-7167-b1ce-b7ee284b89a0#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.72,
        "w": 0.88,
        "x": 0.06,
        "y": 0.21
      },
      "kind": "framework",
      "text": "ILLUSTRATIVE PRODUCT JOURNEY",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "080b9fa6-5f00-412c-a3d3-79b4e86251f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.11,
        "y": 0.68
      },
      "kind": "list",
      "text": "Pay-over-time flexibility; Closed-end, one-time loan",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07a0be64-2ffd-4996-9bb2-75aea66292a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.23,
        "x": 0.42,
        "y": 0.68
      },
      "kind": "list",
      "text": "Revolving credit line; Partner rewards; Pay-over-time options; Brand affinity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45f329c4-fa9f-4951-bc04-672240818db5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.23,
        "x": 0.71,
        "y": 0.68
      },
      "kind": "list",
      "text": "Revolving credit line with broad utility; Expanded rewards; Pay-over-time options; Brand loyalty",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53042df4-78f1-4286-b61d-f68c51a99163",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.62,
        "x": 0.19,
        "y": 0.05
      },
      "kind": "title",
      "text": "... Addresses Broad Range of Consumers’ Financing Needs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b933a1ab-64df-4a4c-8f07-8ddf7741bf0d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "6cb8675f-5443-4f3b-b9a4-f809d6448c99",
      "evidence": "The slide shows another customer journey with 'ILLUSTRATIVE PRODUCT JOURNEY' and lists various financing needs and product offerings.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "686864b1-024f-40f0-a736-db140aed4d2f",
      "evidence": "The slide explicitly labels the content as an 'Illustrative Product Journey' and maps product types to consumer credit stages.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "3c7d67ac-673f-459e-976a-c53f638b8c8a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents the company's suite of digital products and experiences, addressing consumers' financing needs.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8251abf4-b171-4f34-a45b-77f993fae9a6",
      "evidence": "The deck presents the company's business model, data, and financial results in a logical and cohesive manner.",
      "position": 0,
      "objective": "Explain how Synchrony Financial's business model and data drive growth and risk management",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}