{
  "docId": "019de074-67c7-7415-8a4f-8ae983c0fc59",
  "docSlug": "bb834654efe015b86d936510ce2b8fda",
  "documentTitle": "Sonos | Investor Presentation Deck | 20 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 20,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a nested circle diagram to show market segments from total global audio down to premium home audio.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de074-67c7-7415-8a4f-8ae983c0fc59/16",
  "deckHref": "/decks/019de074-67c7-7415-8a4f-8ae983c0fc59",
  "deckJsonHref": "/decks/019de074-67c7-7415-8a4f-8ae983c0fc59.json",
  "deckAnchorHref": "/decks/019de074-67c7-7415-8a4f-8ae983c0fc59#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.38,
        "x": 0.07,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Concentric circles representing market segments: PLUS (Audio content, services & business), $96B Global Audio, $29B Global Home Audio, $22B Premium Global Home Audio",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7353204d-339b-459b-beea-16de786e5263",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.508,
        "y": 0.795
      },
      "kind": "metric",
      "text": "$1.75B Sonos FY22 Revenue",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e44ae9d3-8cac-4ed4-8dc8-1593e727031e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.684,
        "y": 0.395
      },
      "kind": "metric",
      "text": "~2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0f54255-e8e1-4fb8-b800-3242fe7b902a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.17,
        "x": 0.675,
        "y": 0.535
      },
      "kind": "paragraph",
      "text": "Current penetration of global audio market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87a0bb3a-92b2-4b52-9835-54a614148fe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Futuresource CY2021, Premium defined as $100+ wireless speakers, $200+ soundbars, $300+ Hi-Fi systems, $250+ in-wall/in-ceiling speakers, $250+ bookshelf speakers (pairs), and all AV receivers, Floor-standing speakers, home theater speakers and home theater in a box products and Hi-Fi separates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cb3bb3c4-e21d-4e5e-bb57-e27b5d9175f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Framing Our Long Term Opportunity: Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09c37eeb-d1f3-43da-b9c0-07fe96d3d472",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "fb68b295-c8d4-4b9c-84d6-fa6f9154f276",
      "evidence": "Concentric circles showing market segments and company share",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 11,
      "beatId": "d1c0dfcb-167e-4af3-a16e-4dc73f8601af",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck discusses key drivers of long-term growth, traction, and market sizing, illustrating Sonos' ultimate achievement and future goals.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}