{
  "docId": "019de074-59c8-7626-9039-436417019f39",
  "docSlug": "1770b23903474d178fa3f069f653cfbe",
  "documentTitle": "Hydrafacial | Results Presentation Deck | 32 slides",
  "authorId": "hydrafacial",
  "authorName": "BeautyHealth",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 32,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "before_after",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a before-after-bridge style structure to contrast scientific credibility with celebrity reach.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de074-59c8-7626-9039-436417019f39/12",
  "deckHref": "/decks/019de074-59c8-7626-9039-436417019f39",
  "deckJsonHref": "/decks/019de074-59c8-7626-9039-436417019f39.json",
  "deckAnchorHref": "/decks/019de074-59c8-7626-9039-436417019f39#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.95,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "framework",
      "text": "Before-After-Bridge",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2dcb4bf-c484-4fd8-90c3-2094b0ff7dc2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.03,
        "y": 0.3
      },
      "kind": "image",
      "text": "JCAD logo and clinical study imagery",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f62a6fcd-6e5a-4c8d-815e-4b796fc4d544",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "image",
      "text": "Celebrity social media and magazine cover",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07a6e519-08d3-470f-9687-5fe4bb58ce7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.52,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "...to influencer and celebrity endorsements",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88800982-7e54-4919-b7c0-d39f0e5e1063",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "From peer-reviewed clinicals...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cdec8a7-0003-4801-bdba-4f19fb3131e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.82,
        "y": 0.75
      },
      "kind": "quote",
      "text": "I discovered the Hydrafacial when I was working in France. I really saw the difference. My skin has never felt so clean and glowing.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38c85e1f-2591-4b8b-aff7-d806a6e4471c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Leading with science, scaling with celebrities",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "674f41ff-7322-41f4-bd91-501eb98168f7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "72e236e2-2ab8-45e9-8924-b8e15b5f2d04",
      "evidence": "From peer-reviewed clinicals...to influencer and celebrity endorsements",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "03d2b7e4-f451-48b0-b85f-51525a2e361a",
      "evidence": "Contrasts scientific foundation with celebrity scaling to show growth strategy.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 9,
      "beatId": "800f7ae6-7a3e-4ada-b8ba-552a62b86465",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The company showcases its achievements and vision for growth and expansion.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}